We love the idea of storytelling. Branding is the process of telling your business's story. You probably didn't think of it this way, but business follows the path of a story. It has a beginning, body, and conclusion; characters (employees, managers, you), a story arc (successes and failures), chapters (months or years in business), and even tiny details in those chapters (day-to-day operations).
In our Story Series, we break down the different elements that make up business's story. Click on one of the articles below to get started.