We love the idea of storytelling. Branding is the process of telling your business's story. You probably didn't think of it this way, but business follows the path of a story. It has a beginning, body, and conclusion; characters (employees, managers, you), a story arc (successes and failures), chapters (months or years in business), and even tiny details in those chapters (day-to-day operations).

In our Story Series, we break down the different elements that make up business's story. Click on one of the articles below to get started.

A Strong Start Usually Creates a Strong Finish
Many of us have heard the phrase, “It’s not how you start, but it’s how you finish.” This is rarely more true than in sports. In fact, it’s most true in sports; but there are countless exceptions to that unwritten rule. Stories are one of them.
Character Development: Your Story Within Your Story
They say that character is who you are when no one is watching. This is definitely a true statement, but people SEE your character in your daily interactions. If you are a swindler at heart, then your actions will eventually tell that tale.
Dialogue: What Does Your Story Say?
Have you ever sat through a show or a movie where the premise was a great idea, the actors were top notch, the special effects were ahead of their time, but the dialogue was garbage?
Writing = Creating. There Is No Other Way.
They say if you really want to accomplish a goal, “Write it down first.”
IMAGERY: Where Are You and What Do You See?
What is it most people like on social media? Two things: photos and videos. Well, guess what? They like great visuals everywhere else.